Brand Suitability

Channel Factory signals EMEA investment with two key agency and brand hires

Channel Factory, the global brand suitability platform for YouTube, today announced two key hires within its EMEA leadership team to…

2 years ago

DoubleVerify Expands Collaboration with LinkedIn to Reinforce Brand Safety Protections & Contextual Alignment

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of DV Authentic Brand Suitability…

2 years ago

Havas Media Group Becomes First Agency Network to Implement Lumen’s Attention Data into Planning Tools on a Global Scale

Havas Media Group (HMG) furthers its industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global…

2 years ago

Zefr Launches Atrium a New Measurement Product Suite

Zefr, the global leader in brand suitability across walled gardens, today (November 4th, 2022) announced the global availability of Atrium,…

3 years ago

IAS & TikTok Provide Leading Comprehensive Third-Party Brand Safety Measurement Suite

Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability…

3 years ago

Ad Fraud on the Rise in APAC – IAS Media Quality Report

Integral Ad Science, a global leader in digital media quality, today (September 15th, 2022) released its seventeenth edition of the…

3 years ago

Channel Factory Appoints Industry Veteran David Hinton as Chief Operating Officer

Channel Factory, the global brand suitability and ad performance platform for YouTube is bolstering its global leadership team by appointing…

3 years ago

Can Contextual Targeting Help Brands to Build Trust with Audiences?

In the wake of challenging global events, Paul Thompson, UK country manager at Seedtag, discusses how context is critical in…

3 years ago

Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers

Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand…

3 years ago

Is Advertising Witnessing the Great Consolidation?

In this Q&A with ExchangeWire, Suzy Ley, EMEA marketing lead at Zefr, discusses how brand suitability strategies need to align…

3 years ago