Brand Suitability

Channel Factory Appoints Sujoyee Chatterjee as Senior Director of Product Marketing

Channel Factory, the global brand suitability and contextual advertising platform, has appointed Sujoyee Chatterjee as senior director of product marketing.…

2 years ago

Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions

Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand…

2 years ago

DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content with Industry First Holistic Solution

DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, today (September 14th, 2023) announced the expansion of…

2 years ago

IAS Publishes ‘The State of Brand in Thailand 2023’ Report

Integral Ad Science (IAS) published a brand safety survey report, ‘The State of Brand in Thailand 2023 ’. The survey…

2 years ago

Channel Factory & Playground xyz Study Highlights the Power of Contextual-Driven Campaigns on YouTube

A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry…

2 years ago

Zefr & Meta Expand AI-Powered Brand Suitability Measurement to the Instagram Feed

Zefr’s third-party brand suitability verification solution for Instagram Feed is now available. This AI-powered measurement solution provides marketers with even…

2 years ago

Channel Factory Appoints Ad Tech Veteran Bill Schild as General Manager, Americas

Channel Factory, the global brand suitability and contextual advertising platform, has appointed Bill Schild as GM, the Americas. Bringing with…

2 years ago

Will Luttrell CTO of The Brandtech Group Joins Good-Loop as Non-Executive Director

Good-Loop – a purpose-led ad platform on a mission to make advertising better for consumers, brands, and the planet –…

2 years ago

IAS Expands TikTok Partnership for Brand Safety Measurement to 23 New Markets

Integral Ad Science, a global leader in digital media quality, today (June 14th, 2023) announced a significant expansion with TikTok,…

2 years ago

Smile Wanted Marketplace Signs with IAS for Brandsafety

In an advertising market moving towards cookieless, Smile Wanted has decided to enter into a partnership with IAS.  IAS's "brand…

2 years ago