Brand Suitability

Zefr & IPG Mediabrands Launch Partnership to Combat Misinformation

IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online…

1 year ago

Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global Advertisers

Zefr, the leader in brand suitability, targeting, and measurement within walled garden environments, announced a significant expansion of its brand…

1 year ago

DoubleVerify Expands AI-Powered Brand Safety & Suitability Capabilities for TikTok Advertisers

DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, announces the rollout of 16 new brand…

1 year ago

DoubleVerify Launches Pre-Bid ‘Made for Advertising’ (MFA) Tiered Categories for Elevated Brand Suitability

DoubleVerify, a leading software platform for digital media measurement, today (February 28th, 2024) unveiled its latest innovation in brand safety…

1 year ago

Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution

The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin,…

1 year ago

Zefr Elevates Brand Safety with Promotion of Jon Morra to Chief AI Officer and Launches Cutting-Edge AI Advancements

Zefr, the global leader in brand safety and suitability technology, proudly announces the promotion of Jon Morra as its new…

1 year ago

Equativ Names Seekr its Exclusive Brand Suitability Partner

Equativ, the global leading independent ad platform, announced today (January 31st, 2024) that it has partnered exclusively with Seekr, an…

1 year ago

DoubleVerify Bolsters Media Authentication on Meta

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (January 17th, 2024) announced the expansion…

1 year ago

DoubleVerify Expands Brand Safety & Suitability Measurement to YouTube Shorts

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 12th, 2023) announced the expansion…

1 year ago

Research by DAIVID Reveals the Most Terrifying Ad of All Time

An Uber Eats campaign that warns about the dangers of running out of treats on Halloween night is the scariest…

2 years ago