Brand Suitability

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google’s Search Partner Network (SPN)

Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion…

1 week ago

Mantis Announces New Attention Metrics Tool to Enhance Campaign  Performance

Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, announced the launch of Mantis  Attention, powered…

1 month ago

Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists

Zefr, the global leader in brand suitability technology for social platforms, in partnership with TikTok announced today (April 14th, 2025)…

1 month ago

Brand Safety in the AI Age

In the first of an article series examining key findings in the most-recent edition of the ExchangeWire Media Pulse, research…

1 month ago

Agencies Blocking Over Half of the Oscars’ Content Due to Outdated Keyword Blocklists

Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, revealed that agencies using traditional…

2 months ago

GumGum Study: 94% of Consumers Across the US, UK & Canada Prefer Contextual Ads Over Identity-Based Ads

Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer…

3 months ago

Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally Available

Today (13th February, 2025), Zefr announced the expansion of its pre-impression content avoidance controls on Meta, which allows advertisers to…

3 months ago

2025 Predictions: Contextual Advertising

Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space.…

5 months ago

Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

Charlotte Powers, Head of Digital at Bountiful Cow, examines how brand safety in media is evolving. What can we expect…

5 months ago

DoubleVerify Launches Industry-Leading GenAI Protection

DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, announced the launch of its Generative Artificial…

5 months ago