Brand Suitability

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google’s Search Partner Network (SPN)

Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion…

9 months ago

Mantis Announces New Attention Metrics Tool to Enhance Campaign  Performance

Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, announced the launch of Mantis  Attention, powered…

10 months ago

Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists

Zefr, the global leader in brand suitability technology for social platforms, in partnership with TikTok announced today (April 14th, 2025)…

10 months ago

Brand Safety in the AI Age

In the first of an article series examining key findings in the most-recent edition of the ExchangeWire Media Pulse, research…

10 months ago

Agencies Blocking Over Half of the Oscars’ Content Due to Outdated Keyword Blocklists

Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, revealed that agencies using traditional…

11 months ago

GumGum Study: 94% of Consumers Across the US, UK & Canada Prefer Contextual Ads Over Identity-Based Ads

Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer…

12 months ago

Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally Available

Today (13th February, 2025), Zefr announced the expansion of its pre-impression content avoidance controls on Meta, which allows advertisers to…

12 months ago

2025 Predictions: Contextual Advertising

Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space.…

1 year ago

Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

Charlotte Powers, Head of Digital at Bountiful Cow, examines how brand safety in media is evolving. What can we expect…

1 year ago

DoubleVerify Launches Industry-Leading GenAI Protection

DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, announced the launch of its Generative Artificial…

1 year ago