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Brand Safety Archives - Page 9 of 29 - ExchangeWire.com

Brand Safety

“We All Have a Part to Play”: Lauren Davies of Vevo discusses brand safety

As formats and platforms increasingly fragment, brand safety is a question on everyone’s minds in the industry. How to best…

3 years ago

Channel Factory Appoints Industry Veteran David Hinton as Chief Operating Officer

Channel Factory, the global brand suitability and ad performance platform for YouTube is bolstering its global leadership team by appointing…

3 years ago

Thousands of Kids Learn about Autism & Social Responsibility Thanks To Anzu in Roblox

Istanbul Grand Airport (İGA) and Anzu, the world’s most advanced in-game advertising platform, launched an in-game advertising campaign within Roblox…

3 years ago

RTB House Announces its Membership of the GARM Initiative

RTB House, a global company that provides state-of-the-art marketing solutions for leading brands and agencies, has announced its membership with…

3 years ago

Can Contextual Targeting Help Brands to Build Trust with Audiences?

In the wake of challenging global events, Paul Thompson, UK country manager at Seedtag, discusses how context is critical in…

3 years ago

DoubleVerify Global Insights Report: Ad Dollars Move to CTV & Fraud Schemes Spike 70% Globally

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today (May 18th 2022) released its 2022…

3 years ago

IAS Expands Partnership with TikTok to Measure Viewability & Invalid Traffic Globally

Integral Ad Science , a global leader in digital media quality, today announced additional services to its partnership with TikTok. IAS…

3 years ago

Smart Prépare L’été des Annonceurs avec ses Packs D’inventaires Publicitaires Multi-éditeurs Dédiés

Pour répondre aux besoins de communication des annonceurs pendant la période estivale, Smart propose des packs d’inventaires publicitaires multi-éditeurs dédiés.…

3 years ago

Smart Boosts Advertisers’ Summer Campaigns with Dedicated Auction Packages

To meet advertisers’ increased communication needs during the summer months, Smart is offering turn-key, multi-publisher summer auction packages, focusing on…

3 years ago

MGID Launches Creative Safety Rankings in US to Improve Ad Quality

MGID, the global advertising platform, has launched Creative Safety Rankings across its US network to confirm its commitment to thoughtful,…

3 years ago