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Brand Safety Archives - Page 8 of 29 - ExchangeWire.com

Brand Safety

<strong>Taboola – Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs</strong>

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (January…

2 years ago

<strong>Charting 2023 Ad Trends with Broadsign’s John Dolan</strong>

In association with Broadsign The advertising industry is ramping up for an evolutionary 2023 that is sure to bring many…

2 years ago

Positive Social Impact in Advertising: Q&A with Sigma Software

Following ATS Singapore 2022, ExchangeWire speaks to Sigma Software Group's Olha Paramonova (vice president, AdTech) and Katherine Tuluzova (executive vice…

2 years ago

DoubleVerify Expands Collaboration with LinkedIn to Reinforce Brand Safety Protections & Contextual Alignment

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of DV Authentic Brand Suitability…

2 years ago

Developed with DanAds Rogers Sports & Media Launches Self-Serve Advertising Platform

Rogers Sports & Media (RSM) today (November 16th, 2022) announced the launch of its self-serve advertising platform, RSM Ad Manager.…

3 years ago

Taboola & Reach plc Partner for Mid-Article Video in the UK & US in Latest Expansion of Six-Year Partnership

Taboola, a global leader in powering recommendations for the open web, has today (November 16th, 2022) announced an expanded partnership…

3 years ago

Zefr Launches Brand Safety & Suitability Reporting (BSRP) on YouTube Providing Advertisers with Third-Party Measurement

Zefr announced the general availability of its brand safety and suitability reporting product on YouTube for North America, for campaign…

3 years ago

RTB House Partners with Integral Ad Science to Enhance Measurement & Brand Safety Capabilities

RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a…

3 years ago

IAS & TikTok Provide Leading Comprehensive Third-Party Brand Safety Measurement Suite

Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability…

3 years ago

Buyers Willing to Pay More for Premium High Quality & Trusted Inventory IAB Europe Survey Finds

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 14th, 2022) released results…

3 years ago