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Brand Safety Archives - Page 7 of 29 - ExchangeWire.com

Brand Safety

Smile Wanted Marketplace Signs with IAS for Brandsafety

In an advertising market moving towards cookieless, Smile Wanted has decided to enter into a partnership with IAS.  IAS's "brand…

2 years ago

GumGum’s Accredited Contextual Solution, Verity™, Selected by  MediaMath

GumGum, a contextual-first, global digital advertising platform, today (May 16th, 2023) announced that its leading contextual intelligence solution, Verity, will…

2 years ago

IAS Enhances YouTube Brand Safety & Suitability Measurement Offering

Integral Ad Science, a global leader in digital media quality, announced it has enhanced its partnership with YouTube to provide…

2 years ago

Nano Obtains IAB Gold Standard 2.1 Certification

Nano Interactive is proud to announce its certification for the latest version of the IAB Gold Standard (2.1) as it…

2 years ago

<strong>PubMatic Partners with Proximic Giving Media Buyers Scalable ID-Less Targeting Solutions </strong>

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Proximic by Comscore, a division of…

2 years ago

<strong>GumGum Announces Industry’s First 100% Brand Safe Ad Exchange</strong>

GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now…

2 years ago

<strong>IAB Europe Announces Results of its 2023 Brand Safety Poll</strong>

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced the findings of its 2023…

2 years ago

<strong>Adloox s’unit avec Equativ pour fournir aux éditeurs un accès transparent à sa solution de vérification et de mesure publicitaire.</strong>

Adloox, seul outil français & européen de mesure de la qualité publicitaire accrédité par le MRC (Media Rating Council), et…

2 years ago

ChatGPT for Ad Tech: Steps to Build an AI Strategy for Brands

The emergence of ChatGPT has been a mainstay of social feeds and discussions across the marketing ecosystem in recent weeks.…

2 years ago

Octave Audio is First Digital Audio Business Awarded with IAB Gold  Standard 2.1

Octave Audio has attained the IAB Gold Standard 2.1 Certification, becoming the first digital audio business to be awarded this…

2 years ago