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Brand Safety Archives - Page 6 of 29 - ExchangeWire.com

Brand Safety

Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions

Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand…

2 years ago

DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content with Industry First Holistic Solution

DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, today (September 14th, 2023) announced the expansion of…

2 years ago

IAS Publishes ‘The State of Brand in Thailand 2023’ Report

Integral Ad Science (IAS) published a brand safety survey report, ‘The State of Brand in Thailand 2023 ’. The survey…

2 years ago

Zefr & Meta Expand AI-Powered Brand Suitability Measurement to the Instagram Feed

Zefr’s third-party brand suitability verification solution for Instagram Feed is now available. This AI-powered measurement solution provides marketers with even…

2 years ago

IAS’s Pre- & Post-Bid Activation Drives Outcomes for Mastercard

Integral Ad Science (IAS), a leading global media measurement and optimisation platform, today (July 12th, 2023) launched a case study…

2 years ago

Anzu & IAS Launch First-to-Market Measurement Solution to Validate 3D In-Game Media Quality

Anzu, the most advanced intrinsic in-game advertising solution, and Integral Ad Science (IAS), a leading global media measurement and optimisation…

2 years ago

Will Luttrell CTO of The Brandtech Group Joins Good-Loop as Non-Executive Director

Good-Loop – a purpose-led ad platform on a mission to make advertising better for consumers, brands, and the planet –…

2 years ago

IAS Expands TikTok Partnership for Brand Safety Measurement to 23 New Markets

Integral Ad Science, a global leader in digital media quality, today (June 14th, 2023) announced a significant expansion with TikTok,…

2 years ago

Viaplay Ousts CEO as Revenue Plunges; ITV & Publicis Media Launch Addressable Audience Partnership

In today's ExchangeWire news digest: Viaplay drops its CEO as it reports a disappointing quarter; ITV and Publicis Media collaborate…

2 years ago

DoubleVerify Expands Marketplace Suite to Include DV’s Brand Safety Floor

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (June 1st, 2023) announced the launch of…

2 years ago