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Brand Safety Archives - Page 5 of 29 - ExchangeWire.com

Brand Safety

DoubleVerify Expands AI-Powered Brand Safety & Suitability Capabilities for TikTok Advertisers

DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, announces the rollout of 16 new brand…

1 year ago

Adform Appoints Katherine Thistlethwaite as Senior Commercial Partnerships Manager

Adform, the most powerful and safe media buying platform built for the game changers, today (March 25th, 2024) announces the…

1 year ago

Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution

The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin,…

1 year ago

Zefr Elevates Brand Safety with Promotion of Jon Morra to Chief AI Officer and Launches Cutting-Edge AI Advancements

Zefr, the global leader in brand safety and suitability technology, proudly announces the promotion of Jon Morra as its new…

1 year ago

IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta

Integral Ad Science, a leading global media measurement and optimisation platform, today announced that its AI-driven Total Media Quality (TMQ)…

1 year ago

DoubleVerify Bolsters Media Authentication on Meta

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (January 17th, 2024) announced the expansion…

1 year ago

DoubleVerify Expands Brand Safety & Suitability Measurement to YouTube Shorts

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 12th, 2023) announced the expansion…

1 year ago

Picnic/YouGov Survey Finds Brands are Wasting Budget on ‘Annoying’ Ads That Do More Harm Than Good

More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have…

1 year ago

Research by DAIVID Reveals the Most Terrifying Ad of All Time

An Uber Eats campaign that warns about the dangers of running out of treats on Halloween night is the scariest…

2 years ago

Channel Factory Appoints Sujoyee Chatterjee as Senior Director of Product Marketing

Channel Factory, the global brand suitability and contextual advertising platform, has appointed Sujoyee Chatterjee as senior director of product marketing.…

2 years ago