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Brand Safety Archives - Page 27 of 29 - ExchangeWire.com

Brand Safety

Advertising’s Westworld: How the Industry Can Help Brands in Distress

The spotlight has been shining firmly on fraud and safety in the digital advertising industry of late, forcing technology platforms…

9 years ago

Facing Up to a Crisis of Confidence: Where Brands, Agencies & Techs Go From Here

Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not…

9 years ago

It’s True, Brand Safety is a Huge Issue, But Don’t Place All the Blame on the Agencies

On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, 'Big…

9 years ago

Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq

With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know…

9 years ago

It’s No Longer Good Enough to Tick ‘Brand Safety’ Off on a Checklist : Q&A with Angie French, Xaxis

As we reflect on the past year, there have been a number of events that have impacted our industry; the…

9 years ago

ATS Tokyo Puts Focus on Quality & Ad Engagement

Japan's ad tech community need to redirect their focus on improving the quality of ad delivery as well as user…

9 years ago

DoubleVerify Ramp Up European Operations: Q&A with Steve Brown, MD EMEA & Wayne Gattinella, CEO

Today (14 October), ad verification company DoubleVerify are announcing further European expansion with the appointment of Steve Brown, managing director EMEA, to…

9 years ago

Why Brand Safety Shouldn’t Take a Backseat to Revenue Safety

While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a…

9 years ago

EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened…

9 years ago

The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…

9 years ago