Data-driven marketing and machine learning often are touted as helping advertisers reach audiences more accurately; but human judgement still is…
Collaboration. It’s a simple concept, but it seems to be one we take for granted. In a professional environment, at…
When it comes to the most controversial subjects of the marketing world, native and programmatic are vying for first place.…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Amidst brands pulling millions of dollars in advertising after being placed next to extremist content on YouTube earlier this year,…
This week the IPA issued a direct call to action to Google's YouTube and Facebook to clean up safety, measurement,…
Whilst 'context' has been sidelined in the past, it is experiencing a renaissance and now finds itself right at the…
Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency.…
In October 2016, Nick Welch (pictured below), business development director, UK, ADmantX, argued in an ExchangeWire article, that brand safety shouldn't…
In the plexus of traffic quality, brand safety, ad fraud, fake news, and transparency, the more the industry fuels the…