Digital’s credibility has been put in doubt in recent months, mostly because of a domino effect that has driven advertisers…
Fake news is a hot topic across the globe. The concept of fake news is particularly pertinent and discussions focus on…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Brand safety is hugely important in the current climate of suspicion towards digital advertising. Frances McCann (pictured below), partner manager, Blis,…
The advertising world is changing. Drastically. Every day, media is becoming more fragmented – making it harder for advertisers to…
Brand safety and transparency are two of the biggest issues facing today’s advertising industry. And while technology companies try to…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and…
Ad fraud and brand safety issues associated with programmatic do exist, so ad-tech vendors need to step up and help…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS opens…
To mitigate the risk of ad fraud and bots, marketers in Asia-Pacific should not be too dependent on programmatic open…