Brand safety has been the hottest topic in the world of digital advertising for the best part of 2017, since…
As concerns over brand safety and securing returns on digital investment continue to persist, it will be important for the…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020…
As brand and performance advertising continue to converge, issues like viewability, verification, and brand safety, are still some of the…
Digital advertising has had nothing if not a tumultuous time in 2017, not least in relation to brand safety, a…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Brands are taking an increasingly tough stance on the quality of digital ad inventory, leading them to employ a variety…
With the brand safety scandal raging on since March of this year, one term that keeps cropping up as a…