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Brand Safety Archives - Page 21 of 29 - ExchangeWire.com

Brand Safety

lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt

lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt; Lotame Unveils…

6 years ago

DoubleVerify Acquires Leiki; GroupM UK Verified by ABC to JICWEBS Anti Ad-Fraud & Brand-Safety Principles

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…

7 years ago

Will Ad Fraud Become Easier or Harder to Fight in 2019?

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics.…

7 years ago

Brand Safety on Marketers’ Minds; Sublime Skinz Expands in Europe

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety…

7 years ago

Challenging Walled Gardens: Q&A with Adam Singolda, CEO, Taboola

Content recommendation specialists Taboola have just celebrated 10 years in business. Among other things, ExchangeWire talks to Adam Singolda (pictured…

7 years ago

What the Digital Advertising Ecosystem Really Looks Like in 2018: Q&A with Oliver Whitten, COO, Adform

Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and…

7 years ago

Using Natural Language Processing to Understand Grey Areas in Brand Safety

New technology may be the root of issues like fake news and malicious ads, but it is also helping publishers…

7 years ago

Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

As Consumers Wise Up, APAC Marketers Must Rethink Their Data Use

Increasingly, consumers in Asia are becoming aware of their personal data being collected and traded and not all are pleased…

7 years ago

Ad Spend Grows for 8th Consecutive Year – The Industry Reacts

UK ad spend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest…

7 years ago