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Brand Safety Archives - Page 20 of 29 - ExchangeWire.com

Brand Safety

Smadex Awarded the IAB Gold Standard In Recognition of Brand Safety Efforts

Smadex successfully passed the review process for the IAB Gold Standard and has been awarded the brand safety certification. The…

6 years ago

IAB Tech Lab Releases Proposal for Consumer Privacy Solution; Teads Unveils Teads for Publishers

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

DoubleVerify Launches Semantic Science Division

What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a…

6 years ago

UK Viewability Reaches Over 70% for the First Time; ADmantX Boosts its Brand Care Offering

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

ADmantX Boosts its Brand Care Offering

ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces it has launched new brand…

6 years ago

Cannes Review 2019: Diversity & Creativity in the Flurry Français

Cannes Lions 2019 has come to a close, bringing an end to this year’s menagerie of yacht-hopping, deal-making, and bread-breaking.…

6 years ago

ADmantX Launches Homepage Intelligent Solution; PubMatic Releases Report on Supply Path Optimisation

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

ADmantX Launches Homepage Intelligent Solution to Help Boost Ad Revenue for Publishers

ADmantX, a leading data provider of natural language processing (NLP) semantic-based solutions, today announces the launch of its Homepage Intelligent…

6 years ago

Brand Safety on YouTube: Q&A with Channel Factory

YouTube is realigning itself to be a more appealing prospect for advertisers, with recent initiatives such as moving their Original…

6 years ago

Why the Rise of Ad Fraud and the Fall of Brand Safety Needs to be Reversed

The ad industry has long struggled with a poor public reception, with trust in the industry at a low ebb,…

6 years ago