A recent IAB report found that 94% of marketers are using blacklists to tackle brand safety. With this in mind,…
In this exclusive article for ExchangeWire, Peter Szyszko (pictured below), CEO and founder of White Bullet Solutions Limited, discusses why…
In this exclusive article for ExchangeWire, Mattias Spetz (pictured below), MD EMEA of Channel Factory, proposes that public opinion on…
In this exclusive interview with ExchangeWire, Jake Dubbins, co-chair of the Conscious Advertising Network (CAN), discusses what steps the advertising…
Brand safety remains a top priority as global advertisers seek enhanced controls to protect their brand reputation online. With that…
In this exclusive article for ExchangeWire, Pete Wallace (pictured below), commercial director at GumGum Europe, discusses how techniques once solely…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Channel Factory, a world leader in content alignment, brand suitability and ad performance on YouTube, today (14th October 2019) announced…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Channel Factory, a world leader in YouTube brand suitability and ad performance, today announced the results from their recent Brand…