Senior vice president of Merkle's Data Solution in EMEA, Nick McCarthy (pictured below) writes exclusively for ExchangeWire about why businesses…
The IPA Bellwether Report for Q1 2020 has revealed that marketing budgets have receded at their fastest rate since the…
Video contextual technology platform for brands and agencies, Zefr, has been selected for the expanded YouTube Measurement Program (YTMP), signalling…
Sebastian Gray (pictured below), co-founder and SVP at Dugout speaks exclusively to ExchangeWire about brand suitability, video advertising, and customer…
Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, today announced that…
GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, today [14 April] released data indicating that…
CEO of White Bullet Solutions, Peter Szyszko (pictured below), writes exclusively for ExchangeWire about how the increased streaming has lead…
A study by video ad tech company Unruly reveals COVID-19 is reshaping consumer content consumption, spending habits and advertising preferences;…
Integral Ad Science (IAS) ran a rapid response online survey to determine consumer perceptions concerning coronavirus content. This insight provides…
News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers…