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Brand Safety Archives - ExchangeWire.com

Brand Safety

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google’s Search Partner Network (SPN)

Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion…

1 week ago

MGID Partners with IAS to Strengthen Third-Party Measurement & Optimisation

MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and…

3 weeks ago

Mantis Announces New Attention Metrics Tool to Enhance Campaign  Performance

Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, announced the launch of Mantis  Attention, powered…

1 month ago

DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of pre-bid video exclusion lists…

1 month ago

Brand Safety in the AI Age

In the first of an article series examining key findings in the most-recent edition of the ExchangeWire Media Pulse, research…

1 month ago

Clinch Earns Trustworthy Accountability Group (TAG) ‘Certified Against Malware’ (CAM) Certification

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 19th, 2025) announced it…

2 months ago

Taboola Reaches 10 Years in Serving Advertising on Microsoft Properties

Taboola, a global leader in delivering performance at scale for advertisers, today (March 18th, 2025) announced it has reached a…

2 months ago

Digest: The Guardian Introduces Consent or Pay Model; Meta’s Community Notes to Begin

Today, we look at The Guardian’s new consent or pay model, community notes commencing tomorrow on Meta’s platforms, and a…

2 months ago

Adalytics Investigation Exemplifies Kargo’s Commitment to Transparency

The latest Adalytics report has sent shockwaves through the advertising industry, revealing alarming instances of brands unknowingly having their ads…

2 months ago

Agencies Blocking Over Half of the Oscars’ Content Due to Outdated Keyword Blocklists

Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, revealed that agencies using traditional…

2 months ago