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Blockchain Archives - Page 6 of 7 - ExchangeWire.com

Blockchain

Can Blockchain Help Negotiate the Challenges of GDPR? Q&A with Stephan Shakespeare, YouGov

Noncompliance with the upcoming GDPR could cost businesses millions of euro in fines. Is blockchain an option that can provide…

7 years ago

Blockchain Can Clean Up Programmatic, But We Have to Talk About ‘Smart Contracts’ First

Blockchain is a revolutionary technology that will transform the way we exchange value. However, writes Carolina Abenante (pictured below), president and…

7 years ago

Blockchain Will Require Shift in How Brands Market

Blockchain technology can provide more security and ownership, but its adoption will introduce new challenges for marketers in Asia-Pacific, and…

7 years ago

Weekly Focus: JD.com Aims to Smarten Up Supply Chain

This week, the spotlight is back on JD.com and its hopes to develop next-generation supply chain technologies with the launch…

7 years ago

Blockchain: Band Aid or Change Agent?

Blockchain can solve some of the biggest problems currently plaguing the current ad tech ecosystem. Ad tech’s problems extend far…

7 years ago

Weekly Focus: JD.com Sets Up Blockchain & AI Accelerator

JD.com takes the spotlight this week with the launch of a new accelerator dedicated to the development of blockchain and…

8 years ago

AU Marketers Must Continue to Demand More Transparency : Q&A with Samuel Tan, ANZ Market Development Director, AppNexus

Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the…

8 years ago

Experts Discuss: What Can Blockchain Really Do for Advertising?

There is a lot of chatter about blockchain these days, but what can blockchain technology actually do for the advertising…

8 years ago

Why Blockchain Addresses Transparency Issues in Programmatic Advertising

In today’s world, the ability to trade securely, and with complete control over where budget is being invested, is critical…

8 years ago

Another Year of Transparency? Q&A with Koray Fuat, PubMatic; Ignasi Prat, Tappx; & Michael Nevins, Smart

GDPR is set to shake up programmatic in 2018. Not only will it make publishers reconsider the number of partners…

8 years ago