In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new…
CTV is booming: consumption is at an all-time high and over the course of recent years, consumers have increasingly embraced…
With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to…
Free, ad-supported TV (FAST) is experiencing something of a resurgence: be it down to households cutting back against rising living…
The popularity of streaming services, coupled with CTV’s capabilities to collect detailed data on their users, make them an exciting…
Audio has experienced rampant growth in recent years and shows no signs of slowing down. Global ad spend on traditional…
In today's ExchangeWire digest: Ethiopian researchers and a Kenyan rights organisation have accused Meta of allowing inflammatory content to flourish…
In a tumultuous year for tech, audio has boomed across markets and demographics. The global music streaming market is predicted…
Despite being around 100 years old, audio advertising is proving itself more relevant than ever. In the US, investments in…
From podcasting to playlists, audio streaming has witnessed exponential growth in recent years and shows no signs of slowing down.…