iion has formed a strategic partnership with Play.Works, integrating the leading connected TV (CTV) gaming provider's premium inventory into iion's…
And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a…
On today’s news digest: Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger In…
Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption…
In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares…
This week: Lazada woos businesses affected by Indonesia's social commerce ban, CMA gives green light to Microsoft-Activision Blizzard... Lazada waives…
In today's ExchangeWire news digest: BBC Studios prepares to launch new FAST channels; the head of Germany's Federal Cartel Office…
This week: Disney to take ad-supported streaming abroad, Amazon prepares to launch an SSP... Google repays ad agencies following "billing…
In today's ExchangeWire news digest: Meta doubles down on metaverse spend as ad business shows recovery; Netflix reworks its ad…
In today's ExchangeWire news digest: Netflix pulls its "Basic" plan from several markets; Meta shuns news content on its social…