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Automation Archives - ExchangeWire.com

Automation

AI in Ad Tech: Revolution, or Just Programmatic Rebranded?

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding…

3 weeks ago

DeepSeek, OpenAI and the AI Bubble: Is the Growth Sustainable?

Artificial intelligence (AI) is having a transformative impact on industries like ad tech, but can the current rate of advancement…

4 months ago

Clinch Launches GenAI-Powered ‘Copilot’

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced…

8 months ago

Schibsted Marketplaces Partners with goTom to Revolutionise Media Sales & Workflow Automation

goTom, a leading provider of specialised CRM and order management platforms for digital advertising, is proud to announce a strategic…

8 months ago

Clinch’s Flight Control Extends Advertising Reach & Personalisation Across Audio Channels

Clinch, the leader in dynamic ad serving and personalisation, announced today (February 8th, 2024) the ability to extend its award-winning…

1 year ago

Teads & Ipsos Partner on Global AI-Driven Analysis Revealing Key Elements for Engaging Omnichannel Automotive Campaigns

Teads, the platform that means business, announce the groundbreaking results of its collaborative research with Ipsos, which focused on unraveling…

2 years ago

Sojern & Profitroom Join Forces to Drive Direct Hotel Bookings

Sojern, the leading travel marketing platform, and Profitroom, a globally renowned award-winning booking and technology platform, today (August 3rd, 2023)…

2 years ago

Playground xyz’s Solution on YouTube Makes it Easy for Brands to PinPoint Efficiency Hurdles & Drive Attention in Real-Time

Attention measurement and optimisation provider, Playground xyz Attention Intelligence Solution (AIP) announced today (July 24th, 2023), its actionable attention solution…

2 years ago

New Research from Theorem Finds Media Companies Recognise the Importance of Automation to Scale

Theorem Inc., a full-service flexible digital marketing and tech solutions provider with over 20 years of experience successfully streamlining ad…

2 years ago

Adnami Outlines New Metrics for The Measurement of Attention in High Impact Advertising

Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement…

2 years ago