One of the fastest growing tech verticals out there, augmented reality (AR), is looking at a USD$90bn (£67bn) market by…
How do you drive interest in a washing machine? Just ask AEG, which recently partnered with AR specialists 3RockAR to…
Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be…
While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting.…
Snap (NYSE: SNAP) had a disappointing start on Wall Street, and yesterday (10 August) Snap Inc. Q2 2017 results missed analysts'…
It’s an understatement to say that smartphone use is growing at an exponential rate, which is making the convergence between…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
All eyes are on mobile, video, and artificial intelligence (AI) as we enter 2017, with growth and innovation in abundance…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been…