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Audience Archives - Page 8 of 23 - ExchangeWire.com

Audience

Samsung Ads Launches ‘Sponsored Row’, Placing Content Owners Ahead in the Battle for Attention

Samsung Ads today (4th October 2023) unveils a new discovery solution for content partners seeking to drive more audiences to…

2 years ago

Zeotap & TikTok for Business Join Forces to Bring Optimised Targeting to TikTok Campaigns

Zeotap Data, the fully-consented people-based, deterministic data composed of over 500 million unique IDs, announces a new partnership with TikTok…

2 years ago

impact.com Acquires SaaSquatch to Help Brands Increase Revenue & Reach New Audiences

impact.com, the world’s leading partnership management platform, today (September 12th, 2023) announced it has acquired SaaSquatch, a best-in-class provider of…

2 years ago

Pinterest And LiveRamp To Power Better Campaigns With Seamless Activation In Additional Countries

LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced an expanded partnership with Pinterest (NYSE: PINS), the visual inspiration platform,…

2 years ago

New Research by LiveRamp Reveals Marketers are Prioritising the Customer Journey

LiveRamp, in collaboration with research company, Censuswide have released findings from a new report investigating the role of data collaboration…

2 years ago

RTB House Launches PrimeAudience – The First Ad Network to use Protected Audience API from the Privacy Sandbox

Today (21st June), RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics…

2 years ago

Sojern Announces Platform Enhancements to AI-Powered Audiences

Sojern, the leading digital marketing platform for the travel industry, announces the latest version of its Sojern Travel Marketing Platform…

2 years ago

Amplified Intelligence Launches Attention-Adjusted® Reach Curves to Elevate Reach-Based Planning

Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the newest iteration of its attentionPLAN® offering –…

2 years ago

Great Expectations: Why Publishers Need to Act Now to Maximise Audience Addressability

As ATS London 2023 approaches, Luke Fenney, VP addressability EU at LiveRamp, explains why now is the right time for…

2 years ago

Vistar Media Announces New Partnership with Adsquare to Drive Innovation in Programmatic OOH

Vistar Media, the world's leading end-to-end programmatic ecosystem for digital out-of-home, is pleased to announce its latest partnership with Adsquare,…

2 years ago