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Audience Archives - Page 2 of 23 - ExchangeWire.com

Audience

European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool

News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon…

4 months ago

Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today (January 23rd, 2025) announced the launch…

4 months ago

Evorra Partners with the7stars to Deliver Compliant & Addressable Multi-Market Audience Solutions

Evorra, the next-generation SaaS audience and data platform for brands and agencies, has joined forces with the7stars, one of the…

4 months ago

Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution & Audience Extension

Start.io, an industry-leading, mobile-driven SSP, today (January 15th, 2025) announced its partnership with Intent IQ, a leader in identity resolution,…

4 months ago

Nexxen & MAGNA Report Finds Using Audience Data to Inform CTV Creative Optimisation Increases Lower Funnel Impact

MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with deep…

5 months ago

Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences

Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today…

6 months ago

Reinventing the Crab: Is CTV just TV Again?

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a…

6 months ago

StackAdapt is Building an Integration on the Shopify Platform to Optimise Merchant Campaign Efficiency

StackAdapt, a leading multi-channel advertising platform, proudly announces its latest integration with Shopify, a provider of essential internet infrastructure for…

6 months ago

Mollie Spilman Joins ArcSpan’s Advisory Board

ArcSpan Technologies, a leader in audience monetisation for global publishers, proudly announces that Mollie Spilman, a widely respected leader in…

6 months ago

Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory

Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial…

6 months ago