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Audience Archives - Page 19 of 23 - ExchangeWire.com

Audience

Weekly Focus: In APAC, Booming E-Commerce Also Means Exploding Fraud

This week, a study reveals that while Asia-Pacific is indeed an online shopping paradise, it also is a haven for…

7 years ago

Mobile Marketers Targeting High-Growth Vietnam Must Think Rural

Vietnamese consumers spend more than half of their time online on mobile phones, offering significant potential for mobile marketing, but…

7 years ago

Greater Customer Intimacy Can Be Achieved Through Machine Learning

Retail loyalty has been around since the 1700s, when American retailers gave customers 'coins' that they could redeem in-store during…

7 years ago

Quantcast Launches New Platform; Privacy & Consent Functionalities at Tealium

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements…

7 years ago

HP Balances Data Access with Retail Partners in Bid to Offer Omnichannel UX

Because a significant part of its hardware business is driven by resellers, Hewlett-Packard (HP) may not always have access to…

7 years ago

China, Japan & Korea to Drive App Store Spend; News Corp AU Opens Content Marketing Agency

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Retargeting Must Advance to Help APAC Marketers Retain In-App Users

With Asia-Pacific consumers spending more time on their mobile devices, retargeting tools for in-app marketing need to improve and help…

7 years ago

Amazon’s Multibillion-Dollar Advertising Business; Amazon Smashes Wall Street Expectations

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the…

7 years ago

Voice Technology in Cars: The Future of Audience Targeting

Numbers around the growth of adoption of voice technology are staggering; but there is also much cynicism about how voice…

7 years ago

The Challenges of Change: Q&A with World Wide Technology

Retailers have known for years that to stay ahead of the game, they must improve their technological capabilities. However, some…

7 years ago