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Audience Archives - Page 18 of 23 - ExchangeWire.com

Audience

Weekly Focus: Google Makes £415m Move in China E-Commerce Market

This week, we see Google making a USD$550m (£415m) move in China's e-commerce market and more Australian consumers window shopping…

7 years ago

APAC Biggest Contributor of Ad-Spend Growth; AU Consumers ‘Creeped Out’ by Personalised Content

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Retailers Know Too Much; CRM Battling for Budget

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Retailers Know Too Much;…

7 years ago

How Brands Are Benefitting from Esports – Q&A with Minute Media

Once considered TV’s last safe bastion, the world of live sports is facing disruption. Ratings have dropped, subscriptions have fallen,…

7 years ago

We All Love Consumer Reviews, But Can We Trust Them?

In this piece, Joe Rohrlich, EVP & general manager, Bazaarvoice tells RetailTechNews how having consumer ratings and reviews on your website…

7 years ago

Audio Ads Via DoubleClick Bid Manager; Location Sciences Launches ‘Verify’

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces…

7 years ago

AANA Forms Alliance with PwC’s CMO Advisory; Forsman & Bodenfors Goes to Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Personalising Your Consumer Voice: Q&A with Persado

With so many consumers to talk to, retailers need to ensure that they personalise their messaging to each every shopper.…

7 years ago

Now & Next: Retail M&A

M&A in the retail space has made headlines across the globe in recent weeks, with big ticket deals involving Sainsbury’s…

7 years ago