You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports.…
In light of the GDPR coming into force in Europe on 25 May, 2018, ‘context’ is swiftly becoming the mot…
In economics, markets need symmetry. If one side of the equation fails to thrive, the entire market will be at…
Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six…
This week, Chinese e-commerce giant JD.com has officially launched an e-commerce site in Thailand alongside local retail group, Central Group.…
QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0…
Demand for connected TV (CTV) is growing across Asia-Pacific, but the lack of audience verification standards and viewability metrics remain…
Traditional retail has been on a dismal track in Singapore, with stores closing and global brands leaving the market, but…
The need for data – specifically, quality data – remains a key theme amongst Asian marketers and the region's ad-tech…