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Audience Archives - Page 15 of 23 - ExchangeWire.com

Audience

RMT and Semasio Introduce Motivation-Based Targets

Research Measurement Technologies, Inc. (RMT) specialises in coding ads by their 265 empirically-derived subconscious motivating signals called DriverTagsTM. Its methodology…

5 years ago

Captify’s Programmatic Search Intelligence (PSI) Marks Paradigm Shift in Programmatic Efficiency

Captify, the global leader in search intelligence, today announced the launch of PSI, a revolutionary, new product in partnership with…

5 years ago

Silverbullet Achieves Adobe Audience Manager Specialised Partner Status in EMEA

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for…

5 years ago

New Employment Segments With Over 400 million Profiles from OnAudience.com

OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of segments that include over 400 million…

5 years ago

OnAudience.com Launches Online Taxonomy

OnAudience.com, one of the world’s largest audience data provider, released an online taxonomy - a new tool that will help…

5 years ago

Two Homemade Remakes of Classic Ads More Emotionally Engaging Than Originals

How do your average Joe’s ad creation skills compare to some of the country's most renowned brands? Even better than the…

5 years ago

Addressability is Key to a Healthy Ad Ecosystem: Q&A with Erica Schmidt, Matterkind

Whilst businesses continue to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent…

5 years ago

Picnic Media Continues To Scale Up With Ex-Captify Hire

Picnic Media, the user-first ad marketplace that transforms the way publishers monetise their AMP inventory, continues their growth by appointing…

5 years ago

Lotame Launches Panorama, Data Enrichment Solutions for Marketers, Agencies & Publishers — No Cookies Required

Lotame, the world’s leading unstacked data solutions company, today (18th May) announced the launch of Lotame Panorama, a suite of…

5 years ago

Unruly Research Reveals Emotional Response to Coronavirus Ad Campaigns

Video ad tech company Unruly has released new research on consumers' emotional responses to TV as ad campaigns. The study…

5 years ago