In today's ExchangeWire news digest: Google indicates that it will use FLoC for targeted advertising once third-party cookies disappear; the…
Following LiveRamp's Christian Carlsson's appearance on ExchangeWire’s latest episode of TraderTalk TV, Zara Erismann (pictured below), MD Publisher, Europe at…
Advertisers will spend USD $41.4bn (£30.9bn) globally on audience data this year, according to a new report ‘Global Data Market…
In today’s ExchangeWire news digest: Zeotap extends Series C financing to USD$60.5m; MeritDirect acquires 180byTwo; and WPP consolidates Geometry with…
Lifesight, a customer intelligence company, officially launched its brand new customer intelligence platform globally today. With the current crisis affecting…
They say never work with children or animals but media agency tmwi has rejected that advice in their work with…
Screens have become omnipresent in the everyday lives of most modern consumers, turning mobile into a vast arena in which…
As leads continue to avoid physical meetings and use online tools to interact with brands, sales organisations will need to…
Research Finds CTV More Effective at Driving Key Consumer Behaviours 77% Of UK Consumers Prefer To Watch TV Shows For Free With Ads Than Pay To Watch…
OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of mobile segments that will help advertisers…