ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records…
While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV,…
Attribution: a word that has different definitions across the industry and can mean all things to all people, or simply…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV…
Winning the English Premier League isn’t solely dependent on the last goal of the season. This is a given for…
Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are…
On 15 March, Google announced their Analytics 360 Suite, referring to it as "an enterprise-class solution for a multi-screen world". The…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…
Arguments abound about the best way to measure digital campaign effectiveness; but no industry standard exists. ExchangeWire talked to Tim…