• attribution

The Need for Offline Attribution in an Online Age

In the world of digital advertising we’ve become addicted to simplistic models and KPIs. As Anna Forbes (pictured below), UK…

• Display

The Promise of Cross-Device Attribution

Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum…

• Ad Fraud

Deutscher Programmatic Code of Conduct; Anti-Ad-Fraud Initiative von Adjust

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche:  Deutscher Programmatic Code…

Real-Time Media Buying is Just the Tip of the Programmatic Iceberg

Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe…

• Ad Network

Adobe Buys TubeMogul; Digital Video Advertising Strategies are Maturing

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought…

• Display

Partnerschaft zwischen Outbrain und Spiegel; Adjust expandiert in USA

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Outbrain schließt weitere…

• Analytics

Refined Labs wechselt Besitzer; Neustar investiert in Europa

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Refined Labs gehört…

AT&T Buys Time Warner; Criteo Launch Predictive Search

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire…

• attribution

Independent Measurement is Critical for Advertiser Confidence: Q&A with Imran Khan, xAd

Digital attribution implemented and utilised successfully is oft talked about, yet seldom seen. Are we, as an industry, starting to…

• Display

Why the Single Customer View Isn’t Good Enough Anymore

Delivering a seamless, personalised customer experience requires brands to be able to see beyond the boundaries of single channels to…