In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Amidst a shift of focus from being a marketing attribution solution to a marketing intelligence solution, with an emphasis on…
Given the well-documented inadequacies of single-touch attribution models that can lead to poor distribution of budget across channels and partners,…
With global ad revenue wasted on fraudulent traffic reaching into double-figure billions in 2017, ad fraud remains an issue in the…
Measuring the success of online display advertising is a well-known industry challenge. The industry tends to focus on measuring direct…
An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable…
Audience analytics is vital for any advertiser looking to understand who their customers are, what influences their buying decisions, and…
Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of…
Following the recent launch of the weekly ExchangeWire DACH news roundup, ExchangeWire speak with Maciej Wyszynski (pictured below), Managing Director…