User acquisition is evolving. Where it used to be all about the number of installs, developers are becoming smarter and…
At the Cannes Lions festival last week, Clear Channel International brought together experts from across the advertising ecosystem to discuss…
A lot has been written about the complexity (and accuracy) of cross-device audience measurement in digital marketing – and a…
Measurement is the important piece of the puzzle Asia-Pacific marketers need to get right in order to fix what may…
Most marketers know that pixel-based tracking faces increasing challenges as a measurement methodology. As some browsers implement third-party cookie management…
Personalisation and customer experience have always been paramount in the luxury sector. However, with the shift to e-commerce affecting this…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: TabMo &…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Advertising Association…
China can offer brands, especially in retail, tremendous returns, but enjoying the market's richness in scale and potential will require…