In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6…
In this exclusive interview, ExchangeWire speaks to Simon Halstead, Vice President Exchange and Supply International, Verizon Media, to discuss how…
The ad ecosystem map has been a staple of this industry for a good decade. From Scott Brinker’s Sistine Chapel…
Shortly before Google sounded the death knell for the third-party cookie, Apple revealed that the long-mooted deprecation of its Identifier…
Allroll, the unique OTT marketing platform for video channel owners, is announcing the launch of its new product Attriboost, an…
Tapad, a global leader in digital identity resolution, has partnered with MediaJel, a leading provider of advertising and marketing solutions…
Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
The FreeWheel Council for Premium Video Europe (FWCE) has today released its latest study, produced in partnership with media research…
There has been much conversation around direct-to-consumer (DTC) brands, and why and how they are causing such disruption to the…