Welcome to the first edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends…
Joel Christie is the Senior Marketing Manager at BSkyB. Here he discusses exchange-buying strategy from the perspective of one of…
ExchangeWire is launching a global podcast series focused on the data-driven display market - as well as other biddable media…
Yann Le Roux is the Co-Founder at Matiro. Here Le Roux discusses trends in The local exchange martketplace, display advertising…
Attribution is absolutely critical to the sustainability of the display market. It underpins everything we do in the industry. Implementing…
The post view impression is a contentious conversion metric in ad land. Most ad networks make their living out of…