Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption…
The current cost-of-living crisis is one that is being felt globally, with 85% of UK consumers believing that brands should…
Taptap Digital and Hivestack finalise a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via…
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign management platform, today…
1plusX is delighted to announce its partnership with Italiaonline, the leading digital media group in Italy. With a wide range…
Yahoo, the premier global media and technology company, has announced an APAC-wide partnership with Near, one of the world’s largest…
In this contributed article written exclusively for ExchangeWire, the team at Crimtan discusses how dynamic creative optimisation (DCO) can be…
In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how…
Following last week's announcement that Google will move away from last-click attribution in favour of a data-driven model, ExchangeWire speaks…
AdsWizz, the global leader in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution.…