Ollie Bath is head of Client solutions at IgnitionOne UK. Here he discusses the importance of understanding the user journey…
ATS Stockholm is the first full-day conference on data-driven advertising in the Nordics. The event takes place on Thursday, May…
Robin Davies is Country Manager UK at Mediaplex. Here he discusses why we should be re-thinking attribution and why the…
What German startups really think of web privacy rules “Playing by the EU data security laws is like showing up…
MediaMind and Encore Media Metrics announced a partnership this month that aims to help marketers understand attribution credit across digital…
Opera Acquires Mobile Theory and 4th Screen Advertising To Beef Up Mobile Ad Business Norwegian-based browser powerhouse, Opera, announced it…
Le Trading Media In an epic twenty-seven pages on the potential of RTB in the French market, IAB France has…
After last year's blockbuster Ad Trader Conference in Hamburg, we are going big this year with some of the most…
Doug Conely is Senior Director, Global Data & Targeting at Tribal Fusion. Here he responds to a recent PostView coulmn,…
The PostView is a new coulmn written by senior execs working in the European online advertising industry. Like it or…