One student says to the other, “I used to think correlation inferred causality. Then I took a stats course and…
Over the last 12 months the attribution debate within digital marketing has slowly moved from whether or not advertisers should…
As reported earlier this week, Google recently launched an update to its DFA reporting suite with the addition of attribution…
Hot on the heels of our Japanese launch, ExchangeWire is announcing today that it is rolling out a dedicated, localised…
It's the biggest data-driven advertising event in Europe. It's the event that even has its own acronym. ATS London is…
Digital marketing company IgnitionOne released a research study yesterday showing the effect of media types and exposure paths on the…
Adnologies announced this week that Damian Blackden will be joining the company as international CEO, as the European buy-side tech…
Jason Bigler is Director, Product Management at Google. In an interview with ExchangeWire, Bigler gives the full run down on…
Last week at Google's client advisory board session hosted in LA, we saw the announcement of the update that has…
Improve Digital released its updated eco-system map last week, and it is messy. Very messy. More new categories, and even…