Opinions in the industry may differ on whether first-party data is more reliable than third-party data. For Eyeota CEO Kevin…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro,…
Twitter's recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In…
WPP consultancy, Gain Theory, launched this month to help marketing and insight professionals with the challenges they are increasingly facing…
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…
'Last-click' remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the…
Brands have never been keener to put programmatic on the media plan, but with this increased demand comes scrutiny, propelling…
Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and…
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company's latest 'advertising cloud' service, and…