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attribution Archives - ExchangeWire.com

attribution

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to…

2 weeks ago

MadTech Sketch: The Retail Media Stack

Retail media continues to be the hottest category in ad tech right now. A new RMN (retail media network) is…

7 months ago

StackAdapt y Adsquare asumen el reto de la atribución de la transición de lo digital a lo físico con la nueva solución de footfall de la plataforma

StackAdapt, una plataforma de publicidad programática multicanal, ha anunciado que ha estrechado su colaboración con Adsquare, líder mundial en soluciones…

8 months ago

StackAdapt und Adsquare meistern die Herausforderung der Digital-to-Physical-Attribution mit einer neuen plattforminternen Footfall-Lösung

StackAdapt, eine Multi-Channel-Plattform für programmatische Werbung, baut die Partnerschaft mit  Adsquare aus, einem weltweit führenden Anbieter von Location-Intelligence-Lösungen.  Die Kooperation…

8 months ago

StackAdapt et Adsquare répondent au défi de l’attribution du numérique vers le physique avec une nouvelle solution de mesure de la fréquentation intégrée à la plateforme

StackAdapt, la plateforme de publicité programmatique multicanal a annoncé un partenariat de qualité avec Adsquare, un des leaders mondiaux des…

8 months ago

StackAdapt & Adsquare Address the Digital-to-Physical Attribution Challenge with New In-Platform Footfall Solution

StackAdapt, a multi-channel programmatic advertising platform, has announced an enhanced partnership with Adsquare, a global leader in location intelligence-driven solutions. …

8 months ago

79% of UK Auto Intenders Open to Switching Brands, Teads Reports

Teads, the global media platform, has revealed the UK findings of the company’s latest global report, "Shifting Gears: Understanding the…

11 months ago

IAB Europe Releases Final European Retail Media Measurement Standards

Today (April 25th, 2024), IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to…

1 year ago

IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

Today, (February 29th, 2024) IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, published the…

1 year ago

MiQ Announces 100% Cookieless Audience Targeting in the UK & Launches Largest Independent Privacy Sandbox Attribution Test

MiQ, the leading global programmatic media partner, announced its transition to 100% of campaigns targeted without the use of cookies¹…

1 year ago