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Attention Archives - Page 8 of 19 - ExchangeWire.com

Attention

Lumen Research Announces Philippa Snare as New Chair of the Board

Lumen Research, the global attention technology company, has appointed Philippa Snare as the new chair of the board, as the…

2 years ago

Lumen’s Mike Follett on the Evolution of the Attention Challenge and the Future of Advertising Metrics

Ahead of the ExchangeWire LIVE Attention event, CEO at Lumen, Mike Follett, sheds light on the evolving landscape of attention,…

2 years ago

Navigating the Nexus of Advertising, Sustainability, and Attention Metrics: Insights from Duration Media’s Brian Murphy

Brian Murphy, chief revenue officer at Duration Media, discusses the overlap of digital advertising, sustainability, and attention metrics. Murphy delves…

2 years ago

Azerion Research Proves How High Impact Formats Make Standard Formats Work Significantly Harder

Azerion, one of Europe’s largest digital advertising and entertainment media platforms, and global attention technology company Lumen Research today (October…

2 years ago

Maximising Attention, Measuring Success: Q&A with Mark Slade, Digital Turbine

In this exclusive Q&A live from ATS Singapore 2023, Mark Slade, MD at Digital Turbine discusses how attention has evolved…

2 years ago

Amplified Intelligence Partners with Chalice Custom Algorithms for Attention-Led Bidding Trials

Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI…

2 years ago

Advertisers to Spend Billions on Ad Fraud; Lazada Woos Sellers Hit by Indonesia’s Social Commerce Ban

In today's ExchangeWire news digest: New research indicates advertisers will spend billions on ad fraud this year; Alibaba's Lazada attempts…

2 years ago

Captured Clicks, Captured Minds: Unpacking the Currency of Attention in Ad Tech

We investigate the hottest new metric on the ad tech block - attention.  In an increasingly distracted world, one resource…

2 years ago

From Viewability to Impact: Adelaide’s Marc Guldimann on Meaningful Attention Amid Ad Clutter and Privacy Concerns

Ahead of his appearance at ExchangeWireLIVE Attention Event next month, Adelaide's founder & CEO, Marc Guldimann, talks about all things…

2 years ago

Mesure de l’attention: Ogury s’associe à xpln.ai

Ogury, le leader mondial de la publicité personnifiée, permet aux annonceurs d’optimiser leurs campagnes sur le KPI de l’attention grâce…

2 years ago