Amplified Intelligence, the most trusted source for accurate attention measurement, has announced the launch of new ad platform and format…
More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have…
Adelaide, the leader in attention-based media quality measurement, has announced the launch of AU University, a free certification programme designed…
Coca-Cola’s “The World Needs More Santas” tops the list of the most effective Christmas ads of 2023. That’s according to…
Richard Ottoy, general manager EMEA at Sharethrough, explores how the attention challenge is evolving, touching on which ads capture consumers'…
“Snapper: The Perfect Tree” is among the top four most effective John Lewis Christmas ads ever. That’s according to new…
Dom Kozak, head of programmatic, JCDecaux UK, delves into all things programmatic DOOH and attention, including metrics associated with pDOOH,…
With the ExchangeWireLIVE Attention Event just around the corner, we caught up with Playground xyz’s Global Head of Commercial Ben…
"As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention…
Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to…