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Attention Archives - Page 6 of 19 - ExchangeWire.com

Attention

Lumen Research is Granted Patent in the EU for Eye-Tracking Data Collection Platform

Today (February 28th, 2024), Lumen Research, the global attention technology company, announced the industry-first patent for an end-to-end eye-tracking data…

2 years ago

Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP

Adelaide, the leader in attention-based media quality measurement, has released a groundbreaking study with consumer health company Haleon and its…

2 years ago

Adelaide Partners with Unwind Media to Enhance Media Quality Standards

Adelaide, the industry leader in attention-based media quality measurement, has announced a partnership with Unwind Media, a leading developer of…

2 years ago

Adelaide Unveils 2024 Outcomes Guide

Adelaide, the leader in attention-based media quality measurement, announces the release of its 2024 Outcomes Guide, a library of success…

2 years ago

Adelaide Launches Partnership with Inscape to Drive Advanced Connected TV Attention Insights

Adelaide, the leader in attention-based media quality measurement, has partnered with Inscape, a leading provider of currency-grade smart TV data,…

2 years ago

IAS Announces First Attention Product to Unify Media Quality & Eye-Tracking

Integral Ad Science, a leading global media measurement and optimisation platform, today (January 4th, 2024) announced the general availability of…

2 years ago

Adelaide Releases Attention Leaderboard Showcasing Excellence in Media Quality

Adelaide, the leader in attention-based media quality measurement, has unveiled its Attention Leaderboard, highlighting top display publishers, platforms, and ad…

2 years ago

Attention isn’t Sustainability’s Silver Bullet

Planning and buying attention will not solve digital advertising’s sustainability challenges - but placing a greater focus on the location…

2 years ago

Maximising Attention for Publishers: Adnami eAPM Analysis Identifies Website Layout’s Impact on Attention

This analysis examines the eAPM data from the Adnami Attention Score to find and develop insights specifically geared towards publishers.…

2 years ago

New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives Outcomes

Amplified Intelligence, the most trusted source for accurate attention measurement, has announced its new partnership with PepsiCo Europe and shared…

2 years ago