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Attention Archives - Page 4 of 19 - ExchangeWire.com

Attention

Piwik PRO Transforms Publisher Analytics with Fully Customisable Real-Time Dashboards

Digital data analytics and activation vendor Piwik PRO has announced today (July 29th, 2024) the release of its new real-time…

12 months ago

Optimal Attention™: New Study Highlights Metric’s Key Role in Driving Brand Outcomes

Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today (June 27th, 2024) announced the…

1 year ago

Need to Know: The Defining Measures of Attention

In our highly saturated digital world, catching and keeping consumer attention is key. We explore the benefits of measuring attention,…

1 year ago

Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture Tool

Amplified Intelligence, the most trusted source for accurate attention measurement, has today (June 18th, 2024) announced the addition of an…

1 year ago

Lumen Research Announces EMEA Partnership with IPG Mediabrands for Attention-First Advertising Solutions

Today, (June 13th, 2024) Lumen Research, the global attention technology company, announced a formal partnership with IPG Mediabrands across the…

1 year ago

Revolutionising CTV Advertising: GumGum’s In-Video Units Yield 30% Higher Attention Rate than Traditional Ads

GumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV…

1 year ago

Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53%

Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to…

1 year ago

Heineken & Playground xyz Partner to Find Optimal Attention™ & Drive Real World Outcomes

Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), unveils the results of a campaign for Heineken-owned…

1 year ago

Amplified Intelligence Launches New Self-Serve Measurement Tool

Amplified Intelligence, the most trusted source for accurate attention measurement, has today (15th May, 2024) debuted a new self-service iteration…

1 year ago

Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium Exchange

Adzymic, global leading dynamic creative platform, announces its collaboration with Adelaide, the leader in attention-based media quality measurement. This partnership…

1 year ago