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Attention Archives - Page 2 of 19 - ExchangeWire.com

Attention

Opti Digital Strengthens its Position as a Key Programmatic Partner for Webedia Spain

Opti Digital, a premium advertising monetisation platform, announces its partnership with Webedia Spain, a leader in digital entertainment. Webedia has…

4 months ago

PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

Adelaide, the leader in attention-based media quality measurement, and PubMatic, an independent technology company delivering digital advertising’s supply chain of…

5 months ago

Amplified Intelligence Appoints Anneliese Urquhart as CEO

Amplified Intelligence, the most trusted source for accurate attention measurement, today (December 10th, 2024) announces the appointment of Anneliese Urquhart…

5 months ago

ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision

ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its…

6 months ago

The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards

Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu…

6 months ago

Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit

Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of…

6 months ago

Industry Review 2025: Time for Attention to Pay?

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a…

7 months ago

Industry Review 2025: What You Need to Know

ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining…

7 months ago

XPLN.AI Secures USD$8mn (£6.1mn) to Change Advertising

Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest.  Redefining advertising effectiveness:…

7 months ago

Brands Achieve Significant Gains in Media Quality & Performance with Adelaide’s Attention Pre-Bid Segments

Major brands are experiencing substantial improvements in media quality and campaign outcomes by leveraging Adelaide’s attention-based pre-bid targeting. Beta testing…

7 months ago