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Attention Archives - Page 2 of 19 - ExchangeWire.com

Attention

Opti Digital Strengthens its Position as a Key Programmatic Partner for Webedia Spain

Opti Digital, a premium advertising monetisation platform, announces its partnership with Webedia Spain, a leader in digital entertainment. Webedia has…

8 months ago

PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

Adelaide, the leader in attention-based media quality measurement, and PubMatic, an independent technology company delivering digital advertising’s supply chain of…

9 months ago

Amplified Intelligence Appoints Anneliese Urquhart as CEO

Amplified Intelligence, the most trusted source for accurate attention measurement, today (December 10th, 2024) announces the appointment of Anneliese Urquhart…

9 months ago

ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision

ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its…

9 months ago

The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards

Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu…

10 months ago

Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit

Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of…

10 months ago

Industry Review 2025: Time for Attention to Pay?

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a…

11 months ago

Industry Review 2025: What You Need to Know

ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining…

11 months ago

XPLN.AI Secures USD$8mn (£6.1mn) to Change Advertising

Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest.  Redefining advertising effectiveness:…

11 months ago

Brands Achieve Significant Gains in Media Quality & Performance with Adelaide’s Attention Pre-Bid Segments

Major brands are experiencing substantial improvements in media quality and campaign outcomes by leveraging Adelaide’s attention-based pre-bid targeting. Beta testing…

11 months ago