Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative, and…
Customer experience (CX) platform DISQO today (June 28th, 2022) announced that its advertising measurement products, Brand Lift and Outcomes Lift,…
Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Program that will…
Integral Ad Science, a global leader in digital media quality, today (June 23rd, 2022) released ‘Ad Context & Attention’, a…
Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Programme. The programme…
Independent advertising agency Fitzco today (June 16th, 2022) announced a partnership with Adelaide, the leader in attention-based media quality measurement,…
Adelaide and Viant Technology Inc. today (June 15th, 2022) announced the launch of a first-to-market solution that enables advertisers to…
Adelaide, the leader in attention-based media quality measurement, announced a USD$7m (£5.5m) round of seed funding led by Human Ventures.…
Havas Media Group announced today (1st June 2022) a global partnership with Lumen Research that will create bespoke tools to…
Ahead of ATS London 2022, Niall Moody, managing director at Nano Interactive, outlines the challenges the deprecation of third-party cookies…