Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Attention Archives - Page 13 of 19 - ExchangeWire.com

Attention

Why the Future of Ad Measurement Will be Attention-First

In this exclusive byline ahead of ATS Madrid 2023, Carlos Risco, senior client success manager, Lumen, discusses how attention is shaping…

2 years ago

Lumen Releases Report from PwC on the ROI of Attention Technology

Lumen Research, the leading technology provider, has released a report from PwC that reviews the Lumen Attention Measurement Platform (LAMP)…

2 years ago

Lumen Registers Increased Views & More Positive Response to Ads Using SeenThis Technology

Adaptive streaming company, SeenThis, announce that a study with Lumen, the leading technology company for attention measurement, found that creatives…

2 years ago

Digital Advertising Industry Veteran Joins DoubleVerify to Spearhead Attention Division’s Expansion

DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, announce the appointment of Daniel Slotwiner to senior…

2 years ago

The Importance of Attention

In association with Unruly. In this exclusive Q&A, Kiran Uppal, VP projects and insights at Unruly, breaks down the genuine…

2 years ago

Lumen Research & TVision Announce Global Partnership for Advanced Attention-First Measurement & Media Buying

Lumen Research, the global attention technology company, recently announced a new partnership with TVision, the leading solution for CTV and…

2 years ago

Amplified Intelligence Unveils Omni-Channel Global Human Attention Measurement Tag

Amplified Intelligence, the world’s most rigorous attention measurement company, has announced the global launch of its new campaign evaluation tool,…

2 years ago

Adlook & Adelaide Unveil New AU-CPM Buying Model Enabling Advertisers to Transact on Attention Metrics

Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality…

2 years ago

Xaxis Romania in Collaboration with Adelaide Offers Attention Measurement Services for Renowned Brands

Xaxis Romania and Adelaide, the leader in attention-based media quality measurement, announce a strategic partnership offering advertisers advanced attention measurement…

2 years ago

ShowHeroes Group Unveils Hat Trick of Ad Attention Products for a “New Era of Transparency and Reach”

ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, today announces a partnership with two market-leading…

2 years ago