In a global first, GumGum and Playground xyz have offered a joint solution which fuses contextual and attention-based advertising technologies…
Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of ads daily, securing this attention is…
DoubleVerify , a leading software platform for digital media measurement, data, and analytics, today (May 18th, 2023) released its 2023 Global…
Seedtag, the leading global contextual advertising company, has launched a powerful new generative AI capability that gives brands and agencies…
Ahead of ATS London 2023, Gregor Smith, global advertising sales director, SmartFrame, outlines the importance of attention in a privacy-first…
Global advertising platform ADYOULIKE has partnered with Adelaide, the leader in attention-based media quality measurement, to launch Auction Packages powered…
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the expansion of its performance solutions to…
Lumen Research, the leading global attention technology company, has been named an official partner of Integral Ad Science, the global…
Adelaide, in collaboration with Microsoft Advertising, is announcing curated marketplaces of high-attention, low-emissions inventory. The new PMPs leverage data from…
Adelaide, in collaboration with Microsoft Advertising, is expanding on their successful launch of high-attention markets last month with high-attention connected…