As digital marketers clear through the clutter and craft a resonating brand message, they hope to capture the most precious…
This week: Data privacy regulation reaches a head, China officially enters the AI race, as Google updates its AI protocols...…
Paul Wright, Head of Uber Advertising UK and Ireland, Uber, sits down with ExchangeWire to talk about the constantly evolving…
Playground xyz, the leading attention measurement and optimisation platform, today (July 12th, 2023) announced a new partnership between its attention…
Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic…
Lumen Research, the global attention technology company, and the world’s most advanced in-game advertising platform Anzu, have announced the results…
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced the launch of DV Algorithmic…
Starting today (20th June), advertisers have the power to seamlessly measure and optimise programmatic campaigns using outcome-driven attention metrics. Adelaide…
Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, announced the launch of its Quality Attention…
Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, will be joined by industry leaders on Wednesday, 21st…